When branding your continuing education program, you must know what your Unique Selling Proposition is, as well as your organizational strengths. What distinguishes you from your competition?
Forget the losers and below average events/courses. Instead, focusmore of your time and extra promotion dollars on the winners and above average events/courses.
- Use the second or “you” person. Write your descriptions using the second person. Use “you” or imply you in your descriptions. Do not use the third person, such as “students will” or “participants will find.”
- Create an engaging first sentence. The first sentence is the most..
The format of your course descriptions is critical to boosting registrations. From more than 30 years experience with thousands of brochures, we know the format that works. Here it is.
- Put the course title in bold. And only the course title goes in bold, nothing else.
- Course..
There are ten “right” questions to ask your participants beforedeveloping a successful new program. Getting answers to these questions can dramatically increase the success rate of your new programs.
There are seven reasons to create new programs. When developing new courses/seminars, check this list to see if you are doing so for one or more of these reasons. If you are not, you should closely evaluate your reason.
Developing a Unique Selling Proposition (USP) is a critical part of your success. Your USP is what you do better than anyone else. It's a way to brand yourself in your workplace.
Continuing education is usually thought of as organized educational offerings for adults beyond formal schooling in which there is a teacher and one or more learners. Lifelong learning is a much broader term which encompasses just about any kind of learning throughout life...
Find out the best tips for making sure your continuing education courses get enough registrations to run.
Online learning has had another big impact on association education that is starting to emerge for associations and will likely grow throughout the rest of this decade.