--- title: Four rules for creating a personal USP description: Developing a Unique Selling Proposition (USP) is a critical part of your success. image: https://blog.lern.com/hs-fs/file-16576899-jpg/images/woman_with_laptop_yellow_shirt-resized-600.jpg --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Articles # Four rules for creating a personal USP Mon, May 21,2012 @ 11:26 AM by Suzanne Kart | ![unique selling proposition](https://blog.lern.com/hs-fs/file-16576899-jpg/images/woman_with_laptop_yellow_shirt-resized-600.jpg?width=173&height=259&name=woman_with_laptop_yellow_shirt-resized-600.jpg)Developing a Unique Selling Proposition (USP) is a critical part of your success. Your USP is what you do better than anyone else. It's a way to brand yourself in your workplace. Knowing your personal USP and the USPs of those who work for you allows you to better focus staff energies and best utilized staff stregths to ultimately increase the value of your customers' experience. Here are four rules to follow when defining your USP. 1. You cannot be everything to everbody. No one person can be expected to do it all and/or be an expert in all skill areas. 2. Your personal USP has to speak a REAL BENEFIT to your customers and the rest of the staff. It has to be real Something that can help and support other staff. 3. You need to be able to distinguish yourself from other staff. You may be a computer whiz, but what "whiz stuff" makes you unique from other staff? 4. You need to continually remind other staff of your unqiuess, and if you add a new uniqueness, make sure you let people know. Don't make them guess. [![Click me](https://no-cache.hubspot.com/cta/default/119076/fea1b1e9-e02e-4ddb-9048-1a9668157cea.png)](https://cta-redirect.hubspot.com/cta/redirect/119076/fea1b1e9-e02e-4ddb-9048-1a9668157cea)       ### LATEST NEWS Video: How to Get the Most From a LERN Membership LERN Video - The LERN Program Review: Position Your Unit for Success LERN Cancellation Rates and New Programs: A Lesson From Netflix Kathryn Lynch-Morin Ready for Liftoff: Drones and Drone Courses are More Popular Than Ever Kathryn Lynch-Morin Working with the University of Nebraska - Omaha LERN [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)