By now you’ve probably heard about the hottest new social networking site – Pinterest.com. It made big news earlier this year when it increased its unique visitors by 155% in just one month, from December 2011 to January 2012.
LERN's Summer Institutes are recognized internationally as the best training in the field of continuing education and lifelong learning. This June's Institutes in-person event in Cleveland is your last opportunity to attend a face-to-face Institute until 2013!
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The concept of credibility and its impact on consumer confidence has long been an important issue for marketing professionals. Research on this area of marketing suggests that when consumers believe that the marketing material has, as its primary goal, to sell them something,..
If you are emailing your participants and customers in your continuing education program, consider using a video signature in your email. This can greatly increase the time that someone spends on your communication and it also allows you to give people a good look at something..
In this video, Julia King Tamang, LERN Senior Consultant, gives her top tips for closing a contract training sale.
LERN now recommends that 15% of your marketing budget and staff time be devoted to eMarketing, second only to your brochure and print promotion. That's why it's more important than ever to make sure you are using best practices in your eMarketing efforts.
Have you ever noticed how many of your students are texting or in some way using their cell phone in or around your classroom?
Creating consistency in your continuing education brochure, web page and email design pays off in several ways: