My home state is Rhode Island and we are getting hammered with snow this year.
The last five years have seen a drastic shift in what works for marketing your continuing education or lifelong learning program. Marketers throw around a lot of terms like “engagement,” “viral,” “SEO,” and “branding,” but the simple fact is that our customers are searching the..
This week I was planning to drive to Harford Community College on Monday, but the BIG SNOW started to fall along with hurricane winds and I made a smart decision to stay in Rhode Island.
Russ Mills is one of North America’s leading experts in successfully running continuing education programs. While the Dean of Continuing Education at Harper College in Illinois, Mills turned a significant deficit into a $500,000 surplus using LERN course programming, marketing,..
At a gathering of the LERN Consulting Team, Russ Mills discussed the work he was engaged in as a continuing education interim leader. Mills’ experiences and success strategies demonstrated the return-on-investment of using a LERN consultant during transitional periods,..
New offerings are now critical to maintaining the vitality and viability of your programming, and LERN recommends every program offer 20 to 30 percent new activities or offerings each year.
Market pricing isn’t the only way to price a course or event. Good pricing will generate more registrations and add to your bottom line.
The LERN management Team met this past week to fine tune actions for the balance of FY15 and to start planning FY16.
More than ever before, eMarketing - websites, emails and social media - is an essential piece of registration success. This tip sheet on using social media testimonials in your marketing.lays some of the framework for taking your eMarkteing to the next level.
How does it work?