Q: Do you have a sample business plan available?
A:
Typically when we are asked for a business plan, we provide the following template: I have also attached an extensive article on creating a business plan and a "sample" using the LERN template.
Writing Your One-Year Marketing Plan
Marketing success is dependent on three things : thinking marketing, writing marketing, and executing your marketing. Having a written one-year marketing plan is the second essential feature. When you write it down, it is much easier to make it happen.
One-Year Marketing Plan
Written Plan - After gathering the information and making the decisions necessary to complete the blueprint, you are ready to write out the One-Year Marketing Plan. This is the report that is distributed to staff and it is the report that management uses as its guiding light during the year. It is an action plan that says:
- What gets done
- How many, at what cost
- When (deadlines are included)
- Who is responsible for each activity
Executive Summary (Part A)
This is an overview of your one-year marketing plan and it includes:
Highlights of the most critical aspects of what needs to be done.
New activities that you have not done before.
Annual Objectives (Part B)
These are your program’s objectives for the full year. These objectives are tied directly into your annual budget. Along with financial numbers, here is where you list total projected registrations (broken down by repeat and new customers), new versus old programs, total brochures and LERN’s four key formulas for your program, including Average Participants per Course/ Event, Average Courses/Event Fee, Course/Event Cancellation Rate and Brochure:Participant Ratio.
Unit/Division Objectives (Part C)
The information in your annual objectives is broken down by division. A division is a group of activities (classes, events) that have something in common, such as the same subject area, same audience, or same format. Different divisions have different objectives, profit potential, and ratios.
Session Objectives (Part D)
The information in your annual objectives and division objectives are broken down by session (semester, month) or other time period. Different time periods (winter versus summer) perform differently, so objectives have to be different. Overall Promotion Strategy (Part E) What is your strategy for the year with regard to number of brochures, number of mailings, spin-off brochures, special newsletters, special programs for targeted audiences, emails, web site updates, faxes, etc.?
Timeline (Part F)
Deadlines. This is critical. Every day your promotion goes out late, you lose registrations. Every activity should have a timeline, and deadline.
Who conducts the activity (Part G)
Every activity should be assigned a person who is responsible for conducting the activity.
Summary
Now you know:
What will be done
When it will be done
Who will do it
This makes it much easier for everyone on staff to get the marketing plan executed, and for your organization to meet (or exceed) your objectives.
Your one-year marketing plan should be complete three months prior to the start of your fiscal year. You should start developing the report six months prior to your fiscal year. This allows you to use the information you have generated after six months of activities from your present fiscal year.
http://media.lern.org/webinars/Business-Plan-Template.docx
http://media.lern.org/webinars/Marketing-Plan-Sample1.pdf
http://media.lern.org/webinars/Marketing-Plan-Sample-2.docx