Q: We are experiencing an increase in day trip cancellations due to participants not registering by the deadlines. We were thinking of implementing an additional fee after a certain day to encourage participants to sign up early (so they can save money). Do you know if anyone has tested this method and they results? Example: Holiday Shopping at Little Travelers Friday, Dec 7 Resident: $45 Non-Resident $50 Register before November 24 and save $5
A: The most effective way to handle this is to have an early-bird discount. This is far more likely to increase early enrollment than a late fee. You need to be sure that the amount saved makes the early sign up worth it. Your savings is about 10%, which is good, but $5 is often not seen as enough incentive.