Q: Seeking your possible help and assistance on the following matter. We are in the process of updating our website and pleased to inform you that we did secure a Critique Report from LERN which was very invaluable in helping us evaluate our website.
The question we now have is: Is there a LERN resource that might provide a list of standard recommended “keywords” for the customized training and continuing education industry since this would be very helpful to provide a baseline for keyword consideration as we develop a SEO program associated with the future launch of our new website.
A: LERN does not have a standard recommend list of keywords. However, you can use something like Google's Keyword Tool
What you are looking for is competition that is "low" or "medium" so that when you use them as part of your SEO efforts, you can rank on the first page in the top 5 search results. Once you decide on the keywords you are going to use, you want to use them in your tags, meta keywords, meta description, content and titles to improve your SEO.