Q: We do weekly seminars and have never offered a discount but would like to start offering to the following groups:
1.) Veterans
2.) alumni
3.) groups of three or more registrants
The question is, we take registrations online, over the phone and by mail. How do we have the discount recipient’s prove they are qualified for the discount? Do we take their word for it? How do we verify they are alumni or vets? Our brochure is going to press this week and we would like to add this but need assistance with the particulars.
A: The risk that someone will say they are an alumnus or veteran when they are not is very small. Taking their word for their status should not pose significant risks to you in terms of income generation. LERN would recommend accepting an individual's self-identification in determining their status. It is also possible that for veterans you might ask them to check a box indicating that they have received their DD214 or equivalent documentation of service. If they are not veterans, they are very unlikely to check yes. In terms of alumni, you might ask a question such as years of attendance. Again, although you are not likely to confirm the information, it suggests that you have access to documentation, and that would deter false claims. LERN would suggest that these steps are unnecessary unless you are observing a high percentage of enrollees claiming discount status. Additionally, you would be wise to research the percentage of your participants who are legitimately eligible for discounts so that you can accurately calculate the income you can expect based on discounted fees.