Q: We are considering offering various discounts to our customers and would like to know whether LERN has any best practices or benchmarks that would be helpful to us.
Specifically, we are considering the following:
· Register early (by a specific date) to receive a discount
·<span times="" new="" "=""> Bring a friend (someone who has not taken a Continuing Education course at Brookdale) and receive a discount
Please let me know if you have any questions or need any additional information.
A: Both of the ideas you are considering are worth testing. Many programs offer a standard "early-bird" discount, and LERN recommends this. It helps to bring in registrations earlier, and can reduce the number of cancelled classes. We would suggest you test this to measure how well it works in your program.