Course Evaluations and Loyalty Programs

Written by LERN | May 12, 2018 8:49:31 PM

Q: Thank you for the job description samples. Do you have samples of Course Evaluations or End-of-course evaluations that you could send me?

Do you also have samples of loyalty programs? Or do you have any recommendations for loyalty programs?

A: I have attached some evaluation form examples for your reference. Notice that these are reader-friendly with a clean, professional look and a limited number of questions. It is immediately clear that the evaluation form is short and easy to complete, which is important. If you would like additional recommendations for evaluation forms, or would like to have LERN review a proposed one you are developing, please let me know.

Regarding course evaluations, there are a few considerations. First, keep it short--not more than one page. Next, don't ask open-ended questions. Multiple choice options are easiest. Don't ask questions that don't give you useful information. For example, you can probably get all the information you need with 3 or 4 questions:

The instructor was knowledgeable and capable. 1 2 3 4 5

The class was accurately represented in the brochue 1 2 3 4 5

The course met my expectaions 1 2 3 4 5

I would recommend this course to a friend 1 2 3 4 5

How could we improve:

This is just a very crude example, and of course you can develop the answer choices as you wish. Just wanted to show how simple it is to get information you can use to improve.

The best time to administer the evaluation is actually twice--in a course that meets more than once, give it out in the middle and then at the next to last class. The first submission lets you monitor any problems that might be identified and correct them with the instructor before the class ends. Attrition increases with the length of the class, so if you wait until the last class meeting, you may get fewer responses.

With regard to loyalty programs, we most often sees them for recreation programs, but LERN has worked with a few colleges that offer membership options. The goal of the membership or loyalty program is obviously to get participants to repeat, so that you can increase customer share and repeat rate. Memberships or loyalty programs normally work if there is a financial benefit…say a discount on course fees OR you pay a flat fee for a certain time period (e.g. it can be a term/quarter or a year) and can attend everything you want within that time frame for free. Normally the cost of membership is paid off within two or three classes.

http://media.lern.org/webinars/Sample1.doc
http://media.lern.org/webinars/City-of-Cambridge.pdf
http://media.lern.org/webinars/Tempe-Sample-2.pdf
http://media.lern.org/webinars/Tennis-Eval.pdf
http://media.lern.org/webinars/Tempe-Sample-Eval.pdf

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