Q: Regarding 'online registration', what is the recommended percentage of classes held aside for online registering? Is there a formula to use to figure this out per class or is it a total used across the board?
A: LERN does not recommend holding space aside for online registration. Individuals should be able to register for a course using any of the available methods to register as soon as they receive the brochure or catalog. In other words, they should be able to call, fax, mail, or go online to register. Ideally, you need a software system that your staff uses to enter registrations received by phone, fax, or mail. Those who register online enter their information into the registration system, and their registration is recorded without the need for staff input. This way, when staff process a registration, they will immediately see the numbers already in the system and can respond accordingly. Let us know if you need information on the best registration software to use. LERN has developed registration software that uses the LERN benchmarks for analysis of your registration data and gives you in-depth information about your market and how to reach your participants most effectively,