Q: Does LERN have any info, webinars, publications, etc. suggesting the organization of a catalog; e.g., what should be on the inside cover of the first page or last page, etc.?
A: Definitely! I will start by recommending that you take advantage of the complimentary brochure critique that is part of the LERN membership benefits for the college. The college has not requested a brochure critique since late 2009. You can simply send your brochure (we prefer a hard copy so that we can see what your customers see) to us at:
LERN Brochure Critique
PO Box 9
River Falls, WI 54022
Please include a business card for the person to whom the critique should be sent – it will be emailed as a Word document within 4-6 weeks.
You can also access webinars through the LERN Club using your member password access (just let me know if you need a reminder for this). You will find a tab for “Webinars on Demand” and from the landing page, you can select Brochure Basics (best starter). There are additional webinars on Best Brochure Ideas and other elements of brochures, but I would suggest you start with the Brochure Basics webinar and the critique. From there, you can contact us and let us know how else we can help.