From the front line of the knowledge society of this century, our Digital Marketing Certificate instructor Susan Hurrell is reporting a new marketing approach.

Hurrell, of Neovation in Winnipeg, is an authority on online marketing. She recently told us, “We’ve adopted a new ‘quality-content-first’ marketing approach that is quite interesting and a departure from the traditional pay for eyeballs/clicks model that is the standard.”

Susan has spent over 100 hours studying this new philosophy and is excited about introducing the concept in her UGotClass courses.