--- title: News From the Front Line description: From the front line of the knowledge society of this century, our Digital Marketing Certificate instructor Susan Hurrell is reporting a new marketing approach. image: https://blog.lern.com/hubfs/SusanHurrell.jpg --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Articles # News From the Front Line Mar 8, 2023 12:44:37 PM by LERN | From the front line of the knowledge society of this century, our Digital Marketing Certificate instructor Susan Hurrell is reporting a new marketing approach. Hurrell, of Neovation in Winnipeg, is an authority on online marketing. She recently told us, “We’ve adopted a new ‘quality-content-first’ marketing approach that is quite interesting and a departure from the traditional pay for eyeballs/clicks model that is the standard.” Susan has spent over 100 hours studying this new philosophy and is excited about introducing the concept in her UGotClass courses.       ### LATEST NEWS Welcome back all partners William Draves New! Text Us LERN News From the Front Line LERN Average Participants Per Class Doubles LERN Top Ten Classes for February LERN [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)