Some 70% of your students decide to register after looking at your print brochure, so it’s important to make sure you get it right. Here are the top suggestions that we have for you when you are adding UGotClass courses to your print brochure.

1. Run course descriptions and logistics.
   This is critical. Include course descriptions just like you do for your F2F courses. People want to know more about the course than the name can provide them. No “ads”! Students want to see the course dates, a short description, and the instructor’s name.
2. No need to say LERN or UGotClass.
   Your students probably don’t want to learn another acronym before they even register. Just say “Online” and then send further information to student that register or ask for more information on the course.  If you want us to send you wording for these types of emails, just ask!
3. Integrate UGotClass courses into your brochure by subject
   Integrate UGotClass courses into your brochure by subject category instead of adding an Online category to your brochure. It’s important to students to find what they are looking for easily. Students interested in “Dementia Care” probably aren’t going to think to look near "Designing Online Instruction" in the Online section of your brochure; they’ll be looking at your F2F Health courses. Put UGotClass’s “Mastering Microsoft Excel” next to your F2F Microsoft Office courses and our “Certificate in Data Analysis” with your other Business Skills courses. This makes your program look more robust, and it helps your students find what they want faster and more easily.
4. Feature our Certificates in your print brochure.
   You have a limited amount of space; advertising a certificate is like advertising 3 courses, but it only takes up the space of one. Post a short certificate description, and then post the 3 course names below.
5. List the next two offerings of the course.
   Then, when students see a course or certificate they want to take but missed the registration deadline, they’ll know that they still have a chance to take the course. An alternative is to say “This course will also be available in [June], [August], and [November].”
6. List our Guarantee
   Guarantees boost enrollments.  List our money-back guarantee next to our courses and certificates.  Sample copy: “Money-back guarantee for our Certificate in xxxx” or “So good we have a money-back guarantee for our Certificate in xxx.”  This has always been UGotClass's policy, yet we boast an incredibly low refund rate of 0.005! Learn why LERN recommends a full refund policy in this post from one of our consultants.

Please don’t hesitate to contact us if you have any questions, we would be happy to help!

info@ugotclass.org

Our “UGotClass 101” series of blog posts is here to help our partners navigate through the partnership.  View All UGC 101 Posts