Q: We are looking for any information we can get on writing for the web and also establishing guidelines and policies for our web site. Does LERN have anything that could help us with this?
A: Attached are some articles that I think will help you start the process.
I would also recommend you consider attending our eMarketing Institute next time it is offered. Also, make sure you website is mobile friendly. Around 35% of the U.S. population has a smartphone so it’s crucial to make sure they can easily access and view your sit via mobile. If you do a Google search, you will find a variety of free sites that let you “test” your website for mobile optimization. Make sure you choose one that test across a variety of platforms.
To answer your question about creating content, check out an organization called BrightTalk. They offer free webinars on creating content for your website. Another good resource is Hubspot. We use both of these resources for training and information.
http://media.lern.org/webinars/customer-service-on-your-website.docx
http://media.lern.org/webinars/measuring-website-effectiveness.docx
http://media.lern.org/webinars/reworking-your-website.doc
http://media.lern.org/webinars/Web-design-basics.doc
http://media.lern.org/webinars/Website-tips.pdf