Q: Can you please help us with questions we have regarding pricing for our facility programs?
Please let me know if you need me to provide you with any additional information.
A: To start, I can refer you to some other LERN member program information that may give you perspectives on pricing for facilities and memberships – please see the links below. We often find that seeing examples of what other programs are doing is helpful for our members.
If you need other types of analysis that are more budget-related and would require formulas, etc. to determine pricing policies, just let us know and we can move forward from here.
Also, just a few general tips on pricing [which are not observed in the attached examples:( ]
1. Avoid using decimal points with zeros in your pricing. It has the psychological impact of making prices seem higher.
2. Avoid ending prices in zeros all-together. Prices ending in 9 have been found to be perceived most favorably, followed by prices ending in 5. Rather than pricing at $200, set your price at $199 or $195.
3. Consider price breaks. Price just above or below a price break for best response. For example, if you set your price at $45, you can raise the price up to $49 with no appreciable perception of price difference. If you go over the $50 price break, you can price at $55 just as well as at $50. Always be sensitive to the price point where the cost is considered too high. For example, some activities might be fine, as long as you don't go over a certain price point. Above that point, you may see a drop-off in response.
http://media.lern.org/webinars/Facilities-pricing.pdf
http://media.lern.org/webinars/Price-Break-tables.pdf
Plano, TX
Information on memberships on the landing page, and a tab for Facilities where the landing page includes additional links to specific facility information on pricing, daily fees, memberships, etc.
http://www.plano.gov/Departments/parksandrecreation/recenters/Pages/memberships.aspx
San Ramon, CA
GO Card Rec Center memberships
http://www.ci.san-ramon.ca.us/Parks/go.htm
Facilities - http://www.ci.san-ramon.ca.us/Parks/parks_facilities/facilities.htm
Virginia Beach, VA
Memberships - http://www.vbgov.com/government/departments/parks-recreation/Pages/default.aspx
Community Recreation Centers - http://www.vbgov.com/government/departments/parks-recreation/recreation-centers/Pages/default.aspx
Commerce City, CO
Links for Membership and Facilities information from landing page
http://www.c3gov.com/index.aspx?NID=384