---
title: Marketing Percentages
description: Marketing Percentages
---

[Member Questions ](https://blog.lern.com/member-questions)

# [Marketing Percentages](https://blog.lern.com/member-questions/marketing-percentages)

 Written by [LERN](https://blog.lern.com/member-questions/author/lern) | Mar 27, 2018 3:12:34 PM

 

 

**Question:**

We are hoping that you can help up by providing answers to the following:

1. What percentage of the continuing education budget should be spent on marketing?
2. What percentage of gross annual income should be spent on marketing?

**Answer:**

The LERN financial format recommends that between 10% and 15% of revenue generated by your courses be allocated to marketing. I have attached a diagram for your information. For contract training programs the percentage is 0% to 5%. Please let me know if we can answer any additional questions.

[kb16450_1](https://blog.lern.com/hubfs/Member%20Question%20Attachments/kb16450_1.pdf)

[View full post](https://blog.lern.com/member-questions/marketing-percentages)

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