Marketing Percentages

Question:

We are hoping that you can help up by providing answers to the following:

1. What percentage of the continuing education budget should be spent on marketing?
2. What percentage of gross annual income should be spent on marketing?

Answer:

The LERN financial format recommends that between 10% and 15% of revenue generated by your courses be allocated to marketing. I have attached a diagram for your information. For contract training programs the percentage is 0% to 5%. Please let me know if we can answer any additional questions.

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