Q: I attended a webinar today sponsored by Augusoft and Genoo titled The Future of CE Marketing. One of the questions asked during the webinar was “What is the ideal percentage for money spent in certain marking areas? i.e. 20% on print brochures, 30% on online ads, 15% on print ads, etc. Does LERN have a guide such as this? Thank you!
A: These are consistent with the LERN guidelines. Overall, LERN recommends that you should spend 15% to 20% on marketing.