Q: I was wondering if a leisure guide should be categorized by age or by activity? For example, should we group all preschool, youth, adult, seniors individually with aquatic & Fitness programs mixed in under each age category or should we section the guide and have the fitness and aquatics separate?
A: In the case of a program such as yours, it makes sense to list courses by constituency group (preschool, youth, etc) and to include fitness and aquatic programs in each age category. The real issue is, however, what is easiest for your participants. I would recommend that you meet with some of your frequent users and discuss this with them. Find out how people use your brochure and how they find it easiest to locate what they are looking for.
