--- title: Creating a Strategic Marketing Plan description: Strategic Marketing Plan-marketing --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Questions # Creating a Strategic Marketing Plan May 11, 2018 11:59:30 PM by LERN | Q: Our organization is a member of LERN. II have been sent here to Hanoi, Vietnam by my University to help a rural College with its marketing strategies. Can you please provide me with a couple of documents that outline a model for strategic marketing planning (or strategic planning or both) to help me as a reference to help the College? I have read articles in the LERN publication, and any help you can provide in this regard will be of tremendous help. I was just asked to attend a meeting with the College's President to provide some guidance on the matter on Friday!           A: The template that LERN developed for strategic planning is shown below.  I have also attached some articles about succession planning and best practices that should be helpful.  Please let me know if you need additional information about staffing, marketing, etc. – we do have articles for these areas.  Thanks for your request and for thinking of LERN. [http://media.lern.org/webinars/LERN-Best-Practices.doc](http://media.lern.org/webinars/LERN-Best-Practices.doc)   Strategic Planning Components   1)      Organization Narrative a.       A high-level description of your organization. History. What you do? Important components of who you are.   2)      Mission Statement a.       Why you exist.   3)      Values Statements a.       A statement about your relationship with customers, a statement about what you expect from staff, and a statement about your organization as a business.   4)      Unique Selling Proposition a.       The characteristics of your organization causing new people/clients to participant and past participants/clients to repeat.   5)      Environmental Scanning a.       What is going on in your “community”/the territory you serve?   6)      SWOT Analysis a.       What are your strengths, weaknesses, opportunities, and threats?   7)      Key Data                                                               i.      Finances b.      Your financial performance the last three years.                                                               i.      Benchmarks c.       The benchmarks you track and your performance the last three years.                                                               i.      Market Segments d.      Your seven primary market segments.   8)      Competition a.       Analysis of your top 3-5 competitors.   9)      Major Initiatives a.       What major initiatives (will generate $100,000+ by year 3) are you working on? NOTE: LERN’s 8-Step Needs Assessment Model is designed to help with this process.   10) Areas to Address                                                               i.      Finances/Budgeting                                                             ii.      Needs Assessment                                                           iii.      Program Development                                                           iv.      Pricing                                                             v.      Marketing/Promotion                                                           vi.      Operations                                                         vii.      Customer Support                                                       viii.      Staffing/Staff Development                                                           ix.      Communication Systems                                                             x.      Evaluation b.      What actions need to be taken in each of the areas (and other appropriate areas) to improve performance?   11) Strategic Plan Actions a.       The long range action steps you will be taking.   12) Strategic Plan Timeline The long-range action step timeline you will be following. ### Posts by Tag - [Marketing (34)](https://blog.lern.com/member-questions/tag/marketing) - [brochures (29)](https://blog.lern.com/member-questions/tag/brochures) - [continuing education (26)](https://blog.lern.com/member-questions/tag/continuing-education) - [brochure distribution (22)](https://blog.lern.com/member-questions/tag/brochure-distribution) - [print brochure (21)](https://blog.lern.com/member-questions/tag/print-brochure) - [brochure mailing (20)](https://blog.lern.com/member-questions/tag/brochure-mailing) - [pricing (19)](https://blog.lern.com/member-questions/tag/pricing) - [Instructor pay (16)](https://blog.lern.com/member-questions/tag/instructor-pay) - [course enrollment (15)](https://blog.lern.com/member-questions/tag/course-enrollment) - [LERN Benchmarks (14)](https://blog.lern.com/member-questions/tag/lern-benchmarks) - [catalog (14)](https://blog.lern.com/member-questions/tag/catalog) - [surveying (14)](https://blog.lern.com/member-questions/tag/surveying) - [course evaluations (13)](https://blog.lern.com/member-questions/tag/course-evaluations) - [Registration (11)](https://blog.lern.com/member-questions/tag/registration) - [contract training (11)](https://blog.lern.com/member-questions/tag/contract-training) - [certificate programs (10)](https://blog.lern.com/member-questions/tag/certificate-programs) - [enrollments (10)](https://blog.lern.com/member-questions/tag/enrollments) - [instructor compensation (10)](https://blog.lern.com/member-questions/tag/instructor-compensation) - [pay rates (9)](https://blog.lern.com/member-questions/tag/pay-rates) - [promotional strategies (9)](https://blog.lern.com/member-questions/tag/promotional-strategies) - [staffing (9)](https://blog.lern.com/member-questions/tag/staffing) - [catalog design (8)](https://blog.lern.com/member-questions/tag/catalog-design) - [continuing education trends (8)](https://blog.lern.com/member-questions/tag/continuing-education-trends) - [customer survey (8)](https://blog.lern.com/member-questions/tag/customer-survey) - [programing (8)](https://blog.lern.com/member-questions/tag/programing) - [catalog mailing (7)](https://blog.lern.com/member-questions/tag/catalog-mailing) - [certification (7)](https://blog.lern.com/member-questions/tag/certification) - [community survey (7)](https://blog.lern.com/member-questions/tag/community-survey) - [course fee (7)](https://blog.lern.com/member-questions/tag/course-fee) - [finances (7)](https://blog.lern.com/member-questions/tag/finances) - [mailing list (7)](https://blog.lern.com/member-questions/tag/mailing-list) - [promotion (7)](https://blog.lern.com/member-questions/tag/promotion) - [Trends (6)](https://blog.lern.com/member-questions/tag/trends) - [mailing schedule (6)](https://blog.lern.com/member-questions/tag/mailing-schedule) - [needs assessment (6)](https://blog.lern.com/member-questions/tag/needs-assessment) - [online course (6)](https://blog.lern.com/member-questions/tag/online-course) - [strategic planning (6)](https://blog.lern.com/member-questions/tag/strategic-planning) - [Price breaks (5)](https://blog.lern.com/member-questions/tag/price-breaks) - [advertising (5)](https://blog.lern.com/member-questions/tag/advertising) - [catalog distribution (5)](https://blog.lern.com/member-questions/tag/catalog-distribution) - [class prices (5)](https://blog.lern.com/member-questions/tag/class-prices) - [contract trainers (5)](https://blog.lern.com/member-questions/tag/contract-trainers) - [costs (5)](https://blog.lern.com/member-questions/tag/costs) - [data analysis (5)](https://blog.lern.com/member-questions/tag/data-analysis) - [instructors (5)](https://blog.lern.com/member-questions/tag/instructors) - [job description (5)](https://blog.lern.com/member-questions/tag/job-description) - [mailing frequency (5)](https://blog.lern.com/member-questions/tag/mailing-frequency) - [marketing trends (5)](https://blog.lern.com/member-questions/tag/marketing-trends) - [non credit (5)](https://blog.lern.com/member-questions/tag/non-credit) - [pay (5)](https://blog.lern.com/member-questions/tag/pay) - [payment structure (5)](https://blog.lern.com/member-questions/tag/payment-structure) - [pricing principles (5)](https://blog.lern.com/member-questions/tag/pricing-principles) - [program development (5)](https://blog.lern.com/member-questions/tag/program-development) - [refund (5)](https://blog.lern.com/member-questions/tag/refund) - [tuition pricing (5)](https://blog.lern.com/member-questions/tag/tuition-pricing) - [websites (5)](https://blog.lern.com/member-questions/tag/websites) - [Instructor contracts (4)](https://blog.lern.com/member-questions/tag/instructor-contracts) - [budgeting (4)](https://blog.lern.com/member-questions/tag/budgeting) - [cancellation rates (4)](https://blog.lern.com/member-questions/tag/cancellation-rates) - [community colleges (4)](https://blog.lern.com/member-questions/tag/community-colleges) - [community education (4)](https://blog.lern.com/member-questions/tag/community-education) - [community needs (4)](https://blog.lern.com/member-questions/tag/community-needs) - [customer service (4)](https://blog.lern.com/member-questions/tag/customer-service) - [discounts (4)](https://blog.lern.com/member-questions/tag/discounts) - [evaluations (4)](https://blog.lern.com/member-questions/tag/evaluations) - [generational marketing (4)](https://blog.lern.com/member-questions/tag/generational-marketing) - [marketing cost (4)](https://blog.lern.com/member-questions/tag/marketing-cost) - [new courses (4)](https://blog.lern.com/member-questions/tag/new-courses) - [one-year business plan (4)](https://blog.lern.com/member-questions/tag/one-year-business-plan) - [online registration (4)](https://blog.lern.com/member-questions/tag/online-registration) - [pay scale (4)](https://blog.lern.com/member-questions/tag/pay-scale) - [programs (4)](https://blog.lern.com/member-questions/tag/programs) - [promotion pricing (4)](https://blog.lern.com/member-questions/tag/promotion-pricing) - [summer camps (4)](https://blog.lern.com/member-questions/tag/summer-camps) - [workforce development (4)](https://blog.lern.com/member-questions/tag/workforce-development) - [budget (3)](https://blog.lern.com/member-questions/tag/budget) - [cancelled classes (3)](https://blog.lern.com/member-questions/tag/cancelled-classes) - [ceu (3)](https://blog.lern.com/member-questions/tag/ceu) - [class cancelation (3)](https://blog.lern.com/member-questions/tag/class-cancelation) - [community courses (3)](https://blog.lern.com/member-questions/tag/community-courses) - [course instructor (3)](https://blog.lern.com/member-questions/tag/course-instructor) - [credit programs (3)](https://blog.lern.com/member-questions/tag/credit-programs) - [customer loyalty (3)](https://blog.lern.com/member-questions/tag/customer-loyalty) - [declining enrollment (3)](https://blog.lern.com/member-questions/tag/declining-enrollment) - [email marketing (3)](https://blog.lern.com/member-questions/tag/email-marketing) - [emarketing (3)](https://blog.lern.com/member-questions/tag/emarketing) - [enrollment goals (3)](https://blog.lern.com/member-questions/tag/enrollment-goals) - [enrollment history (3)](https://blog.lern.com/member-questions/tag/enrollment-history) - [enrollment rates (3)](https://blog.lern.com/member-questions/tag/enrollment-rates) - [enrollment trends (3)](https://blog.lern.com/member-questions/tag/enrollment-trends) - [guidelines (3)](https://blog.lern.com/member-questions/tag/guidelines) - [lifelong learning programs (3)](https://blog.lern.com/member-questions/tag/lifelong-learning-programs) - [open enrollment (3)](https://blog.lern.com/member-questions/tag/open-enrollment) - [organizational support (3)](https://blog.lern.com/member-questions/tag/organizational-support) - [postcards (3)](https://blog.lern.com/member-questions/tag/postcards) - [price (3)](https://blog.lern.com/member-questions/tag/price) - [production (3)](https://blog.lern.com/member-questions/tag/production) - [program professional (3)](https://blog.lern.com/member-questions/tag/program-professional) - [revenue percentage (3)](https://blog.lern.com/member-questions/tag/revenue-percentage) - [revenue targets (3)](https://blog.lern.com/member-questions/tag/revenue-targets) - [sales (3)](https://blog.lern.com/member-questions/tag/sales) - [sales team (3)](https://blog.lern.com/member-questions/tag/sales-team) - [social marketing (3)](https://blog.lern.com/member-questions/tag/social-marketing) - [social media (3)](https://blog.lern.com/member-questions/tag/social-media) - [staffing structure (3)](https://blog.lern.com/member-questions/tag/staffing-structure) - [survey questions (3)](https://blog.lern.com/member-questions/tag/survey-questions) - [webinars (3)](https://blog.lern.com/member-questions/tag/webinars) - [Employee vs Independent Contractor (2)](https://blog.lern.com/member-questions/tag/employee-vs-independent-contractor) - [FERPA (2)](https://blog.lern.com/member-questions/tag/ferpa) - [Impact of community programs (2)](https://blog.lern.com/member-questions/tag/impact-of-community-programs) - [Programming (2)](https://blog.lern.com/member-questions/tag/programming) - [Sales professional (2)](https://blog.lern.com/member-questions/tag/sales-professional) - [assessment questions (2)](https://blog.lern.com/member-questions/tag/assessment-questions) - [catalog format (2)](https://blog.lern.com/member-questions/tag/catalog-format) - [certificate pricing (2)](https://blog.lern.com/member-questions/tag/certificate-pricing) - [ceu guidelines (2)](https://blog.lern.com/member-questions/tag/ceu-guidelines) - [class cancellation (2)](https://blog.lern.com/member-questions/tag/class-cancellation) - [class development (2)](https://blog.lern.com/member-questions/tag/class-development) - [classes (2)](https://blog.lern.com/member-questions/tag/classes) - [colleges (2)](https://blog.lern.com/member-questions/tag/colleges) - [commission (2)](https://blog.lern.com/member-questions/tag/commission) - [commission pay (2)](https://blog.lern.com/member-questions/tag/commission-pay) - [contract sales (2)](https://blog.lern.com/member-questions/tag/contract-sales) - [core processes (2)](https://blog.lern.com/member-questions/tag/core-processes) - [course cancellation (2)](https://blog.lern.com/member-questions/tag/course-cancellation) - [course descriptions (2)](https://blog.lern.com/member-questions/tag/course-descriptions) - [course half life (2)](https://blog.lern.com/member-questions/tag/course-half-life) - [course ideas (2)](https://blog.lern.com/member-questions/tag/course-ideas) - [course pricing (2)](https://blog.lern.com/member-questions/tag/course-pricing) - [course title (2)](https://blog.lern.com/member-questions/tag/course-title) - [course updates (2)](https://blog.lern.com/member-questions/tag/course-updates) - [credit students (2)](https://blog.lern.com/member-questions/tag/credit-students) - [customer (2)](https://blog.lern.com/member-questions/tag/customer) - [design (2)](https://blog.lern.com/member-questions/tag/design) - [development time (2)](https://blog.lern.com/member-questions/tag/development-time) - [digital catalog (2)](https://blog.lern.com/member-questions/tag/digital-catalog) - [email lists (2)](https://blog.lern.com/member-questions/tag/email-lists) - [enrichment program (2)](https://blog.lern.com/member-questions/tag/enrichment-program) - [expense (2)](https://blog.lern.com/member-questions/tag/expense) - [financial format (2)](https://blog.lern.com/member-questions/tag/financial-format) - [financial model (2)](https://blog.lern.com/member-questions/tag/financial-model) - [generational communication (2)](https://blog.lern.com/member-questions/tag/generational-communication) - [generational learning styles (2)](https://blog.lern.com/member-questions/tag/generational-learning-styles) - [instructor certification (2)](https://blog.lern.com/member-questions/tag/instructor-certification) - [interview questions (2)](https://blog.lern.com/member-questions/tag/interview-questions) - [liability forms (2)](https://blog.lern.com/member-questions/tag/liability-forms) - [licensing training (2)](https://blog.lern.com/member-questions/tag/licensing-training) - [mailing (2)](https://blog.lern.com/member-questions/tag/mailing) - [marketing professional (2)](https://blog.lern.com/member-questions/tag/marketing-professional) - [marketing staff (2)](https://blog.lern.com/member-questions/tag/marketing-staff) - [new customer (2)](https://blog.lern.com/member-questions/tag/new-customer) - [non credit students (2)](https://blog.lern.com/member-questions/tag/non-credit-students) - [online learning (2)](https://blog.lern.com/member-questions/tag/online-learning) - [operating margin (2)](https://blog.lern.com/member-questions/tag/operating-margin) - [operations (2)](https://blog.lern.com/member-questions/tag/operations) - [organizing (2)](https://blog.lern.com/member-questions/tag/organizing) - [price adjustment (2)](https://blog.lern.com/member-questions/tag/price-adjustment) - [pricing, webinar (2)](https://blog.lern.com/member-questions/tag/pricing-webinar) - [print advertising (2)](https://blog.lern.com/member-questions/tag/print-advertising) - [profit (2)](https://blog.lern.com/member-questions/tag/profit) - [program planner (2)](https://blog.lern.com/member-questions/tag/program-planner) - [public schools (2)](https://blog.lern.com/member-questions/tag/public-schools) - [rebranding (2)](https://blog.lern.com/member-questions/tag/rebranding) - [recruiting (2)](https://blog.lern.com/member-questions/tag/recruiting) - [refund policy (2)](https://blog.lern.com/member-questions/tag/refund-policy) - [registration deadline (2)](https://blog.lern.com/member-questions/tag/registration-deadline) - [repeat rate (2)](https://blog.lern.com/member-questions/tag/repeat-rate) - [salary (2)](https://blog.lern.com/member-questions/tag/salary) - [segmentation analysis (2)](https://blog.lern.com/member-questions/tag/segmentation-analysis) - [speaker series (2)](https://blog.lern.com/member-questions/tag/speaker-series) - [sponsorships (2)](https://blog.lern.com/member-questions/tag/sponsorships) - [staff salaries (2)](https://blog.lern.com/member-questions/tag/staff-salaries) - [student survey (2)](https://blog.lern.com/member-questions/tag/student-survey) - [training (2)](https://blog.lern.com/member-questions/tag/training) - [tuition cost (2)](https://blog.lern.com/member-questions/tag/tuition-cost) - [value of continuing education (2)](https://blog.lern.com/member-questions/tag/value-of-continuing-education) - [web development (2)](https://blog.lern.com/member-questions/tag/web-development) - [workforce training (2)](https://blog.lern.com/member-questions/tag/workforce-training) - [writing course descriptions (2)](https://blog.lern.com/member-questions/tag/writing-course-descriptions) - [CEO (1)](https://blog.lern.com/member-questions/tag/ceo) - [Credit Benchmarks (1)](https://blog.lern.com/member-questions/tag/credit-benchmarks) - [Facilities Rental (1)](https://blog.lern.com/member-questions/tag/facilities-rental) - [Faculty (1)](https://blog.lern.com/member-questions/tag/faculty) - [Generational Management (1)](https://blog.lern.com/member-questions/tag/generational-management) - [HIPAA (1)](https://blog.lern.com/member-questions/tag/hipaa) - [Hot Courses (1)](https://blog.lern.com/member-questions/tag/hot-courses) - [Intellectual Property Issues (1)](https://blog.lern.com/member-questions/tag/intellectual-property-issues) - [Key formulas (1)](https://blog.lern.com/member-questions/tag/key-formulas) - [LERN Model (1)](https://blog.lern.com/member-questions/tag/lern-model) - [LERN Tools (1)](https://blog.lern.com/member-questions/tag/lern-tools) - [LERN resources (1)](https://blog.lern.com/member-questions/tag/lern-resources) - [Legal (1)](https://blog.lern.com/member-questions/tag/legal) - [Policy (1)](https://blog.lern.com/member-questions/tag/policy) - [Powerful Verbs (1)](https://blog.lern.com/member-questions/tag/powerful-verbs) - [Q&A (1)](https://blog.lern.com/member-questions/tag/qa) - [QR codes (1)](https://blog.lern.com/member-questions/tag/qr-codes) - [Sessions per Year (1)](https://blog.lern.com/member-questions/tag/sessions-per-year) - [Strategic planning, templates (1)](https://blog.lern.com/member-questions/tag/strategic-planning-templates) - [Teaching techniques (1)](https://blog.lern.com/member-questions/tag/teaching-techniques) - [academic credit (1)](https://blog.lern.com/member-questions/tag/academic-credit) - [academy development (1)](https://blog.lern.com/member-questions/tag/academy-development) - [accreditation (1)](https://blog.lern.com/member-questions/tag/accreditation) - [ad sales (1)](https://blog.lern.com/member-questions/tag/ad-sales) - [adult education instructors (1)](https://blog.lern.com/member-questions/tag/adult-education-instructors) - [advertising package (1)](https://blog.lern.com/member-questions/tag/advertising-package) - [assessment (1)](https://blog.lern.com/member-questions/tag/assessment) - [brand development (1)](https://blog.lern.com/member-questions/tag/brand-development) - [break even point (1)](https://blog.lern.com/member-questions/tag/break-even-point) - [brochure ratio (1)](https://blog.lern.com/member-questions/tag/brochure-ratio) - [brochure registration (1)](https://blog.lern.com/member-questions/tag/brochure-registration) - [brochure size (1)](https://blog.lern.com/member-questions/tag/brochure-size) - [budget spending (1)](https://blog.lern.com/member-questions/tag/budget-spending) - [business plan (1)](https://blog.lern.com/member-questions/tag/business-plan) - [business plan template (1)](https://blog.lern.com/member-questions/tag/business-plan-template) - [call center operations (1)](https://blog.lern.com/member-questions/tag/call-center-operations) - [call to action (1)](https://blog.lern.com/member-questions/tag/call-to-action) - [carrier route (1)](https://blog.lern.com/member-questions/tag/carrier-route) - [catalog organization (1)](https://blog.lern.com/member-questions/tag/catalog-organization) - [category titles (1)](https://blog.lern.com/member-questions/tag/category-titles) - [cateogrizing (1)](https://blog.lern.com/member-questions/tag/cateogrizing) - [certificates (1)](https://blog.lern.com/member-questions/tag/certificates) - [certification programs (1)](https://blog.lern.com/member-questions/tag/certification-programs) - [child abuse (1)](https://blog.lern.com/member-questions/tag/child-abuse) - [class evaluation (1)](https://blog.lern.com/member-questions/tag/class-evaluation) - [class listing (1)](https://blog.lern.com/member-questions/tag/class-listing) - [class size (1)](https://blog.lern.com/member-questions/tag/class-size) - [class title (1)](https://blog.lern.com/member-questions/tag/class-title) - [combined catalog (1)](https://blog.lern.com/member-questions/tag/combined-catalog) - [community businesses (1)](https://blog.lern.com/member-questions/tag/community-businesses) - [conference (1)](https://blog.lern.com/member-questions/tag/conference) - [consultation (1)](https://blog.lern.com/member-questions/tag/consultation) - [consulting and training (1)](https://blog.lern.com/member-questions/tag/consulting-and-training) - [contact hours (1)](https://blog.lern.com/member-questions/tag/contact-hours) - [contacts (1)](https://blog.lern.com/member-questions/tag/contacts) - [content marketing (1)](https://blog.lern.com/member-questions/tag/content-marketing) - [contract training assistant (1)](https://blog.lern.com/member-questions/tag/contract-training-assistant) - [copywriting (1)](https://blog.lern.com/member-questions/tag/copywriting) - [cost of doing businnes (1)](https://blog.lern.com/member-questions/tag/cost-of-doing-businnes) - [cost recovery (1)](https://blog.lern.com/member-questions/tag/cost-recovery) - [course certification (1)](https://blog.lern.com/member-questions/tag/course-certification) - [course credits (1)](https://blog.lern.com/member-questions/tag/course-credits) - [course limits (1)](https://blog.lern.com/member-questions/tag/course-limits) - [course lists (1)](https://blog.lern.com/member-questions/tag/course-lists) - [course survey (1)](https://blog.lern.com/member-questions/tag/course-survey) - [cover photo (1)](https://blog.lern.com/member-questions/tag/cover-photo) - [cultural diversities (1)](https://blog.lern.com/member-questions/tag/cultural-diversities) - [custom training (1)](https://blog.lern.com/member-questions/tag/custom-training) - [customer database (1)](https://blog.lern.com/member-questions/tag/customer-database) - [customer management (1)](https://blog.lern.com/member-questions/tag/customer-management) - [customized training (1)](https://blog.lern.com/member-questions/tag/customized-training) - [demographic (1)](https://blog.lern.com/member-questions/tag/demographic) - [digital divide (1)](https://blog.lern.com/member-questions/tag/digital-divide) - [direct and indirect costs (1)](https://blog.lern.com/member-questions/tag/direct-and-indirect-costs) - [direct mail (1)](https://blog.lern.com/member-questions/tag/direct-mail) - [distribution services (1)](https://blog.lern.com/member-questions/tag/distribution-services) - [domain name (1)](https://blog.lern.com/member-questions/tag/domain-name) - [drop down (1)](https://blog.lern.com/member-questions/tag/drop-down) - [eMarketing for lifelong learning programs (1)](https://blog.lern.com/member-questions/tag/emarketing-for-lifelong-learning-programs) - [early bird discount (1)](https://blog.lern.com/member-questions/tag/early-bird-discount) - [economic impact (1)](https://blog.lern.com/member-questions/tag/economic-impact) - [email contacts (1)](https://blog.lern.com/member-questions/tag/email-contacts) - [employee productivity (1)](https://blog.lern.com/member-questions/tag/employee-productivity) - [enrichment (1)](https://blog.lern.com/member-questions/tag/enrichment) - [equipment (1)](https://blog.lern.com/member-questions/tag/equipment) - [estimates (1)](https://blog.lern.com/member-questions/tag/estimates) - [evaluation form (1)](https://blog.lern.com/member-questions/tag/evaluation-form) - [event management (1)](https://blog.lern.com/member-questions/tag/event-management) - [exam questions (1)](https://blog.lern.com/member-questions/tag/exam-questions) - [expense reduction (1)](https://blog.lern.com/member-questions/tag/expense-reduction) - [faculty portfolio (1)](https://blog.lern.com/member-questions/tag/faculty-portfolio) - [fees (1)](https://blog.lern.com/member-questions/tag/fees) - [financial aid (1)](https://blog.lern.com/member-questions/tag/financial-aid) - [financial benchmark (1)](https://blog.lern.com/member-questions/tag/financial-benchmark) - [financial formula (1)](https://blog.lern.com/member-questions/tag/financial-formula) - [fire department (1)](https://blog.lern.com/member-questions/tag/fire-department) - [focus group (1)](https://blog.lern.com/member-questions/tag/focus-group) - [follow up (1)](https://blog.lern.com/member-questions/tag/follow-up) - [funding (1)](https://blog.lern.com/member-questions/tag/funding) - [fundraising (1)](https://blog.lern.com/member-questions/tag/fundraising) - [gen y (1)](https://blog.lern.com/member-questions/tag/gen-y) - [global list (1)](https://blog.lern.com/member-questions/tag/global-list) - [google analytics (1)](https://blog.lern.com/member-questions/tag/google-analytics) - [half life course (1)](https://blog.lern.com/member-questions/tag/half-life-course) - [health (1)](https://blog.lern.com/member-questions/tag/health) - [healthcare (1)](https://blog.lern.com/member-questions/tag/healthcare) - [hiring (1)](https://blog.lern.com/member-questions/tag/hiring) - [host header (1)](https://blog.lern.com/member-questions/tag/host-header) - [how to do the marketing (1)](https://blog.lern.com/member-questions/tag/how-to-do-the-marketing) - [inactive member (1)](https://blog.lern.com/member-questions/tag/inactive-member) - [incentives (1)](https://blog.lern.com/member-questions/tag/incentives) - [income (1)](https://blog.lern.com/member-questions/tag/income) - [income percentages (1)](https://blog.lern.com/member-questions/tag/income-percentages) - [information specialist (1)](https://blog.lern.com/member-questions/tag/information-specialist) - [instructor agreement (1)](https://blog.lern.com/member-questions/tag/instructor-agreement) - [instructor cancellation (1)](https://blog.lern.com/member-questions/tag/instructor-cancellation) - [instructor evaluation (1)](https://blog.lern.com/member-questions/tag/instructor-evaluation) - [instructor manuals (1)](https://blog.lern.com/member-questions/tag/instructor-manuals) - [instructor recruiting (1)](https://blog.lern.com/member-questions/tag/instructor-recruiting) - [instructor retaining (1)](https://blog.lern.com/member-questions/tag/instructor-retaining) - [instructor training (1)](https://blog.lern.com/member-questions/tag/instructor-training) - [insurance (1)](https://blog.lern.com/member-questions/tag/insurance) - [international marketing (1)](https://blog.lern.com/member-questions/tag/international-marketing) - [job title (1)](https://blog.lern.com/member-questions/tag/job-title) - [just in time marketing (1)](https://blog.lern.com/member-questions/tag/just-in-time-marketing) - [keywords (1)](https://blog.lern.com/member-questions/tag/keywords) - [late fee (1)](https://blog.lern.com/member-questions/tag/late-fee) - [learner authentication (1)](https://blog.lern.com/member-questions/tag/learner-authentication) - [learning diversities (1)](https://blog.lern.com/member-questions/tag/learning-diversities) - [learning objectives (1)](https://blog.lern.com/member-questions/tag/learning-objectives) - [leisure guide (1)](https://blog.lern.com/member-questions/tag/leisure-guide) - [liability (1)](https://blog.lern.com/member-questions/tag/liability) - [lifelong learning best practices (1)](https://blog.lern.com/member-questions/tag/lifelong-learning-best-practices) - [live chat (1)](https://blog.lern.com/member-questions/tag/live-chat) - [loyalty programs (1)](https://blog.lern.com/member-questions/tag/loyalty-programs) - [mailing list service (1)](https://blog.lern.com/member-questions/tag/mailing-list-service) - [management development (1)](https://blog.lern.com/member-questions/tag/management-development) - [market saturation (1)](https://blog.lern.com/member-questions/tag/market-saturation) - [marketing functionality (1)](https://blog.lern.com/member-questions/tag/marketing-functionality) - [marketing plan (1)](https://blog.lern.com/member-questions/tag/marketing-plan) - [marketing software (1)](https://blog.lern.com/member-questions/tag/marketing-software) - [material fee (1)](https://blog.lern.com/member-questions/tag/material-fee) - [membership (1)](https://blog.lern.com/member-questions/tag/membership) - [millenials (1)](https://blog.lern.com/member-questions/tag/millenials) - [mission statement (1)](https://blog.lern.com/member-questions/tag/mission-statement) - [mobile marketing (1)](https://blog.lern.com/member-questions/tag/mobile-marketing) - [needs assessment checklist (1)](https://blog.lern.com/member-questions/tag/needs-assessment-checklist) - [net profit (1)](https://blog.lern.com/member-questions/tag/net-profit) - [non compete (1)](https://blog.lern.com/member-questions/tag/non-compete) - [non profit (1)](https://blog.lern.com/member-questions/tag/non-profit) - [non-profits (1)](https://blog.lern.com/member-questions/tag/non-profits) - [occupation (1)](https://blog.lern.com/member-questions/tag/occupation) - [online assessment (1)](https://blog.lern.com/member-questions/tag/online-assessment) - [online banking (1)](https://blog.lern.com/member-questions/tag/online-banking) - [online pay (1)](https://blog.lern.com/member-questions/tag/online-pay) - [online program (1)](https://blog.lern.com/member-questions/tag/online-program) - [parks & rec (1)](https://blog.lern.com/member-questions/tag/parks-rec) - [participant evaluation (1)](https://blog.lern.com/member-questions/tag/participant-evaluation) - [participation (1)](https://blog.lern.com/member-questions/tag/participation) - [payment policies (1)](https://blog.lern.com/member-questions/tag/payment-policies) - [percentages (1)](https://blog.lern.com/member-questions/tag/percentages) - [photo caption (1)](https://blog.lern.com/member-questions/tag/photo-caption) - [planning (1)](https://blog.lern.com/member-questions/tag/planning) - [planning checklist (1)](https://blog.lern.com/member-questions/tag/planning-checklist) - [police department (1)](https://blog.lern.com/member-questions/tag/police-department) - [policies (1)](https://blog.lern.com/member-questions/tag/policies) - [post secondary education (1)](https://blog.lern.com/member-questions/tag/post-secondary-education) - [postcard mailing (1)](https://blog.lern.com/member-questions/tag/postcard-mailing) - [print media (1)](https://blog.lern.com/member-questions/tag/print-media) - [printer (1)](https://blog.lern.com/member-questions/tag/printer) - [privacy laws (1)](https://blog.lern.com/member-questions/tag/privacy-laws) - [procedures (1)](https://blog.lern.com/member-questions/tag/procedures) - [production costs (1)](https://blog.lern.com/member-questions/tag/production-costs) - [productivity (1)](https://blog.lern.com/member-questions/tag/productivity) - [profitability (1)](https://blog.lern.com/member-questions/tag/profitability) - [program areas (1)](https://blog.lern.com/member-questions/tag/program-areas) - [program assessment (1)](https://blog.lern.com/member-questions/tag/program-assessment) - [program coordinator (1)](https://blog.lern.com/member-questions/tag/program-coordinator) - [program costs (1)](https://blog.lern.com/member-questions/tag/program-costs) - [project management (1)](https://blog.lern.com/member-questions/tag/project-management) - [registration fee (1)](https://blog.lern.com/member-questions/tag/registration-fee) - [reimbursement (1)](https://blog.lern.com/member-questions/tag/reimbursement) - [reorganization (1)](https://blog.lern.com/member-questions/tag/reorganization) - [repeat courses (1)](https://blog.lern.com/member-questions/tag/repeat-courses) - [reporting structure (1)](https://blog.lern.com/member-questions/tag/reporting-structure) - [response rate (1)](https://blog.lern.com/member-questions/tag/response-rate) - [retention (1)](https://blog.lern.com/member-questions/tag/retention) - [return customer rate (1)](https://blog.lern.com/member-questions/tag/return-customer-rate) - [revenue margins (1)](https://blog.lern.com/member-questions/tag/revenue-margins) - [salary ranges (1)](https://blog.lern.com/member-questions/tag/salary-ranges) - [sales calls (1)](https://blog.lern.com/member-questions/tag/sales-calls) - [sales kit (1)](https://blog.lern.com/member-questions/tag/sales-kit) - [satisfaction guarantee (1)](https://blog.lern.com/member-questions/tag/satisfaction-guarantee) - [series (1)](https://blog.lern.com/member-questions/tag/series) - [social media link (1)](https://blog.lern.com/member-questions/tag/social-media-link) - [social media policy (1)](https://blog.lern.com/member-questions/tag/social-media-policy) - [special needs (1)](https://blog.lern.com/member-questions/tag/special-needs) - [specs (1)](https://blog.lern.com/member-questions/tag/specs) - [sponsorship guidelines (1)](https://blog.lern.com/member-questions/tag/sponsorship-guidelines) - [sponsorship packages (1)](https://blog.lern.com/member-questions/tag/sponsorship-packages) - [state funding (1)](https://blog.lern.com/member-questions/tag/state-funding) - [success rates (1)](https://blog.lern.com/member-questions/tag/success-rates) - [supervisors (1)](https://blog.lern.com/member-questions/tag/supervisors) - [support staff (1)](https://blog.lern.com/member-questions/tag/support-staff) - [survey results (1)](https://blog.lern.com/member-questions/tag/survey-results) - [surveys (1)](https://blog.lern.com/member-questions/tag/surveys) - [tag lines (1)](https://blog.lern.com/member-questions/tag/tag-lines) - [talent management (1)](https://blog.lern.com/member-questions/tag/talent-management) - [teacher (1)](https://blog.lern.com/member-questions/tag/teacher) - [team building (1)](https://blog.lern.com/member-questions/tag/team-building) - [tech schools (1)](https://blog.lern.com/member-questions/tag/tech-schools) - [technology (1)](https://blog.lern.com/member-questions/tag/technology) - [teens (1)](https://blog.lern.com/member-questions/tag/teens) - [template (1)](https://blog.lern.com/member-questions/tag/template) - [testimonials (1)](https://blog.lern.com/member-questions/tag/testimonials) - [topic listing (1)](https://blog.lern.com/member-questions/tag/topic-listing) - [trainer information (1)](https://blog.lern.com/member-questions/tag/trainer-information) - [training competencies (1)](https://blog.lern.com/member-questions/tag/training-competencies) - [training outcomes (1)](https://blog.lern.com/member-questions/tag/training-outcomes) - [utilities (1)](https://blog.lern.com/member-questions/tag/utilities) - [value (1)](https://blog.lern.com/member-questions/tag/value) - [value of community education (1)](https://blog.lern.com/member-questions/tag/value-of-community-education) - [vision statement (1)](https://blog.lern.com/member-questions/tag/vision-statement) - [visual concept (1)](https://blog.lern.com/member-questions/tag/visual-concept) - [website format (1)](https://blog.lern.com/member-questions/tag/website-format) - [workshop (1)](https://blog.lern.com/member-questions/tag/workshop) - [youth catalog (1)](https://blog.lern.com/member-questions/tag/youth-catalog) - [youth programming (1)](https://blog.lern.com/member-questions/tag/youth-programming) [see all](https://blog.lern.com/member-questions/creating-a-strategic-marketing-plan#) ### LATEST NEWS Ideal Programming Percentages Brendan Marsello How to pay online instructors Julie Coates Q&A Julie Coates Contract Sales Commissions Jordan Kivley CE Benchmarks Jordan Kivley [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)