--- title: Business Plan Template description: business plan template for continuing education department --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Questions # Business Plan Template Sep 13, 2019 8:32:18 PM by Jordan Kivley | **Q:** I am looking for a business plan template for a continuing education department. I can easily find a business plan template for a private business, but hoped LERN might have a special one for the college environment.   **A:** Typically, when asked for a Business Plan Template, we provide the following: Writing Your One-Year Marketing Plan Marketing success is dependent on three things : thinking marketing, writing marketing, and executing your marketing. Having a written one-year marketing plan is the second essential feature. When you write it down, it is much easier to make it happen. One-Year Marketing Plan Written Plan - After gathering the information and making the decisions necessary to complete the blueprint, you are ready to write out the One-Year Marketing Plan. This is the report that is distributed to staff and it is the report that management uses as its guiding light during the year. It is an action plan that says: - What gets done - How many, at what cost - When (deadlines are included) - Who is responsible for each activity Executive Summary (Part A) This is an overview of your one-year marketing plan and it includes: Highlights of the most critical aspects of what needs to be done. New activities that you have not done before. Annual Objectives (Part B) These are your program’s objectives for the full year. These objectives are tied directly into your annual budget. Along with financial numbers, here is where you list total projected registrations (broken down by repeat and new customers), new versus old programs, total brochures and LERN’s four key formulas for your program, including Average Participants per Course/ Event, Average Courses/Event Fee, Course/Event Cancellation Rate and Brochure:Participant Ratio. Unit/Division Objectives (Part C) The information in your annual objectives is broken down by division. A division is a group of activities (classes, events) that have something in common, such as the same subject area, the same audience, or the same format. Different divisions have different objectives, profit potential, and ratios. Session Objectives (Part D) The information in your annual objectives and division objectives are broken down by session (semester, month) or other time period. Different time periods (winter versus summer) perform differently, so objectives have to be different. Overall Promotion Strategy (Part E) What is your strategy for the year with regard to the number of brochures, number of mailings, spin-off brochures, special newsletters, special programs for targeted audiences, emails, website updates, faxes, etc.? Timeline (Part F) Deadlines. This is critical. Every day your promotion goes out late, you lose registrations. Every activity should have a timeline, and deadline. Who conducts the activity (Part G) Every activity should be assigned a person who is responsible for conducting the activity. Summary Now you know: What will be done When it will be done Who will do it This makes it much easier for everyone on staff to get the marketing plan executed, and for your organization to meet (or exceed) your objectives. Your one-year marketing plan should be completed three months prior to the start of your fiscal year. You should start developing the report six months prior to your fiscal year. This allows you to use the information you have generated after six months of activities from your present fiscal year. ### Posts by Tag - [Marketing (34)](https://blog.lern.com/member-questions/tag/marketing) - [brochures (29)](https://blog.lern.com/member-questions/tag/brochures) - [continuing education (26)](https://blog.lern.com/member-questions/tag/continuing-education) - [brochure distribution (22)](https://blog.lern.com/member-questions/tag/brochure-distribution) - [print brochure (21)](https://blog.lern.com/member-questions/tag/print-brochure) - [brochure mailing (20)](https://blog.lern.com/member-questions/tag/brochure-mailing) - [pricing (19)](https://blog.lern.com/member-questions/tag/pricing) - [Instructor pay (16)](https://blog.lern.com/member-questions/tag/instructor-pay) - [course enrollment (15)](https://blog.lern.com/member-questions/tag/course-enrollment) - [LERN Benchmarks (14)](https://blog.lern.com/member-questions/tag/lern-benchmarks) - [catalog (14)](https://blog.lern.com/member-questions/tag/catalog) - 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