--- title: Increase your program's value at the 2014 LERN Annual Conference description: Greg Marsello, LERN's Vice President of Organizational Development, is presenting seven sessions at the 2014 LERN Annual Conference in Orlando. image: https://blog.lern.com/hs-fs/hub/119076/file-1399287721.png --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Articles # Increase your program's value at the 2014 LERN Annual Conference Wed, Oct 08,2014 @ 10:00 AM by Kathryn Will | [![Screen_Shot_2014-08-08_at_11.38.53_AM](https://blog.lern.com/hs-fs/hub/119076/file-1399287721.png?width=317&name=file-1399287721.png)](https://www.youtube.com/watch?v=kbaNNNFvSr4&feature=youtu.be)A program's unique selling proposition is a key part of that program's value. Here's [a two-minute video on determining and utilizing your program's unique selling proposition](http://youtu.be/kbaNNNFvSr4) from Greg Marsello, LERN's Vice President for Organizational Development. Value creation is always a top priority for lifelong learning programs. The LERN team is gearing up for the [2014 LERN Annual Conference in Orlando](http://lern.org/conference) where they will provide you with the latest tools and techniques for just that. During one of Marsello's new sessions, Value Creation: 10 Strategies, you will: - Discover ways to increase the worth of your products and services - Learn how best to up your organization's Return on Investment - Identify new ways to boost the value of your organization overall Check out this year's exciting line up on our [conference page](http://www.lern.org/conference/) — more than 30 brand new sessions have been added to the agenda — or [register now! ](https://www.lern.org/registration/conference/) Join us for the [most exciting week in lifelong learning](http://blog.lern.org/blog/bid/185268/Top-tips-for-LERN-Annual-Conference-first-timers), Nov. 21-23, at the [Walt Disney World Dolphin](http://www.swandolphin.com/) in Orlando, Florida!   *Interested in hearing more from Marsello? Check out his report on business intelligence. * *[![Free report: Why Continuing Education Units Need Business Intelligence](https://no-cache.hubspot.com/cta/default/119076/628314cd-bbd6-4c17-8b13-c851fd34e64c.png)](https://cta-redirect.hubspot.com/cta/redirect/119076/628314cd-bbd6-4c17-8b13-c851fd34e64c) *         ### LATEST NEWS Video: How to Get the Most From a LERN Membership LERN Video - The LERN Program Review: Position Your Unit for Success LERN Cancellation Rates and New Programs: A Lesson From Netflix Kathryn Lynch-Morin Ready for Liftoff: Drones and Drone Courses are More Popular Than Ever Kathryn Lynch-Morin Working with the University of Nebraska - Omaha LERN [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)