On Friday I presented a session on marketing to the Connecticut Community Education Enrichment providers.

We covered LERN Marketing Mantras, such as the AIDA Principle, market segmentation and carrier routes, and price listing techniques. Lots of good questions. A group of great people working hard to provide valuable services to their communities as they battle increased competition especially by local and online free providers.

I hope to be returning next May to help people with finances and pricing.