Ought oh. Someone had a bad experience with your lifelong learning program. And, worse yet, they posted about it on Facebook.

Fred Bayley, a LERN Senior Consultant, says ignoring it is one of the worst things you can do for your program.

In this video tip sheet, Bayley explains how to take advantage of complaints on social media and turn them into an opportunity for great customer service.

Bayley will lead the Program Management Institute at the 2014 LERN Institutes, April 7-10 in New Orleans, where he will share even more tips and techniques for focusing on customer relations in order to increase registrations and repeat rates, and improve your program's performance overall.