Demand is growing for more credit programming in continuing education units.

In this video, Rita Martinez-Purson, Assistant Dean at The University of Arizona Outreach
College, lays out the key steps in formulating a successful business plan for your continuing education or lifelong learning program.

You can also see Martinez-Purson's video tip sheet on the LERN YouTube channel. 

She is a national leader and consultant in continuing education, and has helped to lay the foundation for a new Continuing and Professional Education Division at the University of Arizona. She also has spearheaded major organizational development in several institutions, including the launch of a major credit initiative at the University of New Mexico. 

Martinez-Purson is one of the presenters at the 2014 LERN C.E. and Credit Programming Institute, April 23-25 in Tucson, Ariz.