--- title: "Video tip sheet: Why you can't underprice lifelong learning programs" description: The field of lifelong learning has changed significantly in the last few years. image: https://blog.lern.com/hs-fs/hub/119076/file-434905243.png --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Articles # Video tip sheet: Why you can't underprice lifelong learning programs Tue, Jan 28,2014 @ 12:30 PM by Kathryn Will | The field of lifelong learning has changed significantly in the last few years. Competition is increasing and there [![Screen_Shot_2014-01-03_at_1.16.49_PM](https://blog.lern.com/hs-fs/hub/119076/file-434905243.png?width=315&name=file-434905243.png)](http://www.youtube.com/watch?v=JnpuWZ1e2tU&feature=share&list=UUPckJVxOgoevfQiB_z5Vhww&index=7)are heightened expectations for financial performance. These are just a few reasons [why you cannot underprice your programs.  ](http://www.youtube.com/watch?v=JnpuWZ1e2tU&feature=share&list=UUPckJVxOgoevfQiB_z5Vhww&index=7) You are expected to do more with fewer resources but you cannot perform productively without comprehensive training in the things you do every day.  [LERN's Program Management Institute](http://beta.lern.org/conference/institutes/), April 7-10 in New Orleans, is an intensive training that will supply the most up-to-date data, facts and practical information to keep your program on the cutting edge.  By attending the Program Management Institute, you will learn: - The best strategies, tools and techniques to take your program to the next level - How to understand what your customers want and where to find new course ideas - How to price for maximum income and registrations - How to track promotions to measure their effectiveness After completing the Institute, you'll also have the opportunity to take the exam to become a Certified Program Planner, the benchmark of highly qualified professionals in lifelong learning. Click below to download the 2014 LERN Institutes Brochure and register today.  [![Download the 2014 LERN Institutes Brochure](https://no-cache.hubspot.com/cta/default/119076/8c767c54-1fae-4f8d-909e-6ffc8608c74d.png)](https://cta-redirect.hubspot.com/cta/redirect/119076/8c767c54-1fae-4f8d-909e-6ffc8608c74d)       ### LATEST NEWS Video: How to Get the Most From a LERN Membership LERN Video - The LERN Program Review: Position Your Unit for Success LERN Cancellation Rates and New Programs: A Lesson From Netflix Kathryn Lynch-Morin Ready for Liftoff: Drones and Drone Courses are More Popular Than Ever Kathryn Lynch-Morin Working with the University of Nebraska - Omaha LERN [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)