--- title: Learn to develop a one-year marketing plan for your program description: More than ever before, a one-year marketing plan is critical to the success of a continuing education or community program. image: https://blog.lern.com/hs-fs/file-289565029-jpg/images/paul-franklin-resized-600.jpg --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Articles # Learn to develop a one-year marketing plan for your program Wed, Sep 04,2013 @ 02:30 PM by Kathryn Lynch-Morin | ![Paul Franklin is a national marketing authority ](https://blog.lern.com/hs-fs/file-289565029-jpg/images/paul-franklin-resized-600.jpg)More than ever before, a one-year marketing plan is critical to the success of a continuing education or community program. But shrinking staffs and tightened budgets don't always leave a lot of wiggle room for development of such a pivotal road map. Paul Franklin, a national marketing authority and LERN consultant, will lead a pre-conference seminar on developing a one-year marketing plan at the [LERN Annual Conference in San Francisco](http://www.lern.org/conference/index.cfm), Nov. 20-23. Franklin, a resident of Portland, Ore., will help seminar attendees develop a specific and measurable plan that all members of their organizations can follow. Attendees also will learn how to use LERN’s step-by-step marketing plan blueprint; Implementation, monitoring and evaluation tools to ensure your plan is a success; Specific formulas and reports to use when developing your one-year marketing plan; Tips and techniques for involving staff and customers; How to use technology to serve your needs; and pragmatic examples to demonstrate each step.  After this seminar, attendees will be able to take immediate actions toward developing a one-year marketing plan. They will have the tools to compete, and win, in the tough new environment. The developing a one-year marketing plan pre-conference seminar takes place from 9 a.m. to 3 p.m. Wednesday, Nov. 20. The cost is $125 and registration is required.  At the [LERN Annual Conference](http://www.lern.org/conference/index.cfm), Franklin also will lead sessions on powering up copy for everything from registration forms to course descriptions, and how to protect your customer base from your competition.  [![Download the final 2013 LERN Annual Conference brochure](https://no-cache.hubspot.com/cta/default/119076/b4dfa0d3-539a-4320-a432-ec366ce09970.png)](https://cta-redirect.hubspot.com/cta/redirect/119076/b4dfa0d3-539a-4320-a432-ec366ce09970)        ### LATEST NEWS Video: How to Get the Most From a LERN Membership LERN Video - The LERN Program Review: Position Your Unit for Success LERN Cancellation Rates and New Programs: A Lesson From Netflix Kathryn Lynch-Morin Ready for Liftoff: Drones and Drone Courses are More Popular Than Ever Kathryn Lynch-Morin Working with the University of Nebraska - Omaha LERN [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)