A number of programs have piloted YouTube videos, now it is time to do it right, says video marketer Erin Huggins. Huggins teaches an online course, part of a Video Marketing Certificate, for LERN.

“Video, when done correctly, can tell a story. Stories connect people,” says Huggins. “Video can lead to an emotion trigger that plain text cannot do,” she notes.

The statistics support that. Shoppers who viewed product videos were 144% more likely to add the product to their carts. And video with SEO has a 53% higher chance of showing up  on page one of a Google search. 

Want to learn more from Erin? Check out her video below.

Video marketing is one of the themes at the big LERN Conference in November in Washington, D.C. Registrations are surging and record-breaking attendance is being predicted.