At this year’s big  LERN Conference in Washington, D.C., Nancy Hulverson, LERN’s brochure critique expert, will teaching an exciting pre-conference session called “Designing Brochures for Results.”

If your brochure is the primary method for marketing your continuing education courses, this special presentation of LERN’s most popular seminar will give you specific recommendations to improve it.

Your brochure or catalog, for most of your potential participants, IS your program — it is all they know about you.

Discover the areas in which you can enhance your brochure’s image and its effectiveness. Specifically,

you will find out about:

• Front and back covers

• Page design

• Copy

• Prime space

• Response mechanism

You’ll come away from this seminar with tips and techniques to increase income, save on costs and increase enrollments. Just one of our tips will increase your enrollments by five percent.