--- title: Using QR Codes in continuing education marketing description: Continuing education uses for QR Codes image: https://blog.lern.com/hs-fs/file-16572545-png/images/qr_code.png --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Articles # Using QR Codes in continuing education marketing Thu, Apr 19,2012 @ 08:00 AM by Suzanne Kart | ![QR Code](https://blog.lern.com/hs-fs/file-16572545-png/images/qr_code.png?width=330&height=330&name=qr_code.png)Continuing education and lifelong learning programs already are using QR Codes- or Quick Response Codes - in a number of ways. A QR Code is a two-dimensional matrix barcode that is readable by smartphones with cameras. Here are some of the uses already identified for our field: **Link to your web site.** The most popular use for a QR code right now is probably to link to your web site. But QR codes will want to be linked to mobile optimized web sites to be most effective. **Link to specific web pages. ** Another popular early use for QR codes right now is to link to the specific web page for a specific course or event.  For example, one program mailed out post cards for an event, and then provided a QR code that went directly to the event’s web page rather than to a main or home page, thus making it easy and quick for interested people to get full information online. **Business cards with QR codes**. Create a business card with a QR code on it.  People not only can get to your contact information online quickly, you can also provide more information online than you can get on a business card. In addition, software is coming that will allow a user to automatically add the information to an address book from a QR code. **Link to YouTube videos.** QR codes can link directly to YouTube videos. For our field, this means creating a quick and easy visual and multimedia approach to your promotions, course and event information, instructor videos, and organizational videos. **Electronic brochures** While 70% of registrations still come from people receiving print brochures, having electronic brochures as an additional option is a good idea.  A QR code can link to an electronic version of your brochure. [![Click me](https://no-cache.hubspot.com/cta/default/119076/44cba59e-2c0c-4316-909a-d3f7ba6869ec.png)](https://cta-redirect.hubspot.com/cta/redirect/119076/44cba59e-2c0c-4316-909a-d3f7ba6869ec)       ### LATEST NEWS Video: How to Get the Most From a LERN Membership LERN Video - The LERN Program Review: Position Your Unit for Success LERN Cancellation Rates and New Programs: A Lesson From Netflix Kathryn Lynch-Morin Ready for Liftoff: Drones and Drone Courses are More Popular Than Ever Kathryn Lynch-Morin Working with the University of Nebraska - Omaha LERN [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)