While it's true that people who work in lifelong learning and continuing education programs are doing a valuable community service, it's important to take a business-minded marketing approach in order to make sure that service is known to the most amount of potential students.

One way to be most effective in your marketing efforts is to have a good plan. LERN now offers a free benefit that makes creating an effective marketing campaign - and staying on schedule - a lot easier.

The LERN Promotions Tracking Tool - which is free to all LERN members -  is a web-based software tool enabling your organization to build promotion tasks and campaigns, collect promotion data, view a promotion calendar, and generate on-time and promotion performance reports.

It takes the guess work out of scheduling your promotional campaigns and helps you make sure your emails, brochures, and other marketing vehicles come out on time.